“To curate great stories and bring creators, talent,
platforms & brands together in order to address the audiences’
changing entertainment needs.”


While consumers are spoilt for choice with the availability and accessibility of content, there is an entire universe of untapped talent. There are great storytellers who don't know how to or are unable to, make their story reach the right audience due to a lack of direct access. House of Cheer will help them navigate the complex M&E landscape - opening up a whole new world of contacts, give them expertise on business models, help them develop their story, and in certain cases, incubating the entire project to ensure that it sees the light of the day. Our vision is to curate the country's finest stories that can travel to global audiences.